Social Media & Ads Expert

ThinkDone Solutions is a software development and consulting company that has been providing excellent services since 2011. We specialize in custom software development, UI/UX design, web development, mobile app development, software QA and testing, and enterprise solutions. Our team of developers, engineers, and designers are committed, devoted, and professionally equipped to create robust software solutions that fuel innovation and deliver digital success. We strive to provide our clients with vigilant value and earn their confidence in our services.

Position:

We are currently on the lookout for an Enthusiastic and Operationally Strong Individual for the role of experienced Social Media & Ads Expert at our office based in Lahore. The incumbent should have the below-mentioned skillset, expertise and experience in the field.

Responsibilities, Duties and Skills required:

• Plan, create, and optimize lead generation and eCommerce sales campaigns on Meta & Google Ads.
• Manage and scale various types of Google Ads: Search, Display, Shopping, Video, and Performance Max.
• Optimize Meta Ads for high return on investment (ROI).
• Set up and track conversion events using Shopify, Google Tag Manager, and Facebook Pixel.
• Conduct A/B testing, audience research, and competitive analysis to enhance ad effectiveness.
• Monitor, analyze, and report on campaign performance, making data-driven decisions to maximize results.
• Stay up-to-date with evolving trends, tools, and best practices in digital advertising and social media platforms.
• Strong portfolio showcasing successful ad campaigns and social media strategies.
• In-depth knowledge of all types of Meta and Google Ads, including technical setups and tracking.
• Proficiency in managing ad budgets and optimizing performance across channels.
• Analytical, detail-oriented mindset with the ability to interpret data and implement effective solutions.
• Develop and execute social media creative posts, articles and blogs to increase brand visibility and drive extensive audience to our platforms
• Create compelling and relevant content, including posts, blogs, articles, images, and videos for better audience engagement
• Monitor social media channels for trends and opportunities, and respond to comments and messages on time
• Analyze social media performance metrics and adjust strategies as needed to optimize results.
• Experience in writing creative and technical articles and blog posts

Education/Qualification:

Graduation in Marketing, IT or any relevant field with 2-5 years in Social Media Content Creation with a minimum of 1 year solid experience in running Ads (Meta & Google)