Email Marketing Specialist

ThinkDone Solutions is a software development and consulting company that has been providing excellent services since 2011. We specialize in custom software development, UI/UX design, web development, mobile app development, software QA and testing, and enterprise solutions. Our team of developers, engineers, and designers are committed, devoted, and professionally equipped to create robust software solutions that fuel innovation and deliver digital success. We strive to provide our clients with vigilant value and earn their confidence in our services.

Position:

We are looking for an experienced Email Marketing Specialist to drive user engagement, product adoption, and revenue growth through targeted and data-driven email campaigns. In this role, you will work closely with product, growth, and sales teams to communicate product value, onboard users, nurture leads, and support customer retention for our software products.

Responsibilities, Duties and Skills required

• Develop and execute email marketing strategies aligned with product launches, feature updates, and customer lifecycle stages

• Create and manage automated email workflows, including onboarding, trial nurturing, product education, retention, and re-engagement campaigns

• Write clear, concise, and persuasive email copy that explains software features and benefits to technical and non-technical audiences

• Collaborate with product managers and engineers to understand new features and translate them into customer-facing messaging

• Segment users based on behavior, usage data, and lifecycle stage to deliver personalized communications

• Set up and run A/B tests on subject lines, content, timing, and calls to action to optimize performance

• Monitor and analyze KPIs such as open rates, click-through rates, activation, churn, and conversion to paid plans

• Maintain email deliverability, list hygiene, and compliance with email regulations (CAN-SPAM, GDPR, etc.)

• Coordinate email campaigns with in-app messaging, product marketing, and sales initiatives

• Document processes and continuously improve email marketing workflows

Education/Qualification

Graduation in Computer Science, Software Engineering, IT or any relevant field with 2 to 4 years of experience, preferably in the US Market and Digital Marketing or IT Industry.