Digital Marketing Lead/Manager

ThinkDone Solutions is a software development and consulting company that has been providing excellent services since 2011. We specialize in custom software development, UI/UX design, web development, mobile app development, software QA and testing, and enterprise solutions. Our team of developers, engineers, and designers are committed, devoted, and professionally equipped to create robust software solutions that fuel innovation and deliver digital success. We strive to provide our clients with vigilant value and earn their confidence in our services.

Position:

We are currently on the lookout for an Enthusiastic and Operationally Strong Individual for the role of experienced Digital Marketing Lead/Manager at our office based in Lahore. The incumbent should have the below-mentioned skillset, expertise and experience in the field.

Responsibilities, Duties and Skills required:

• Proven expertise in developing and executing successful digital marketing strategies including SEO, SEM, Google Ads, Meta Ads, email marketing, and remarketing.
• Hands-on experience with platforms such as Google Ads (Search, Display, Shopping, Performance Max), Facebook Business Manager, LinkedIn Ads, YouTube Ads, and TikTok Ads.
• Strong knowledge of analytics tools including Google Analytics (GA4), Google Tag Manager, and Meta Events Manager for tracking and reporting.
• Proficient in using CRM and marketing automation platforms like HubSpot, GoHighLevel, Mailchimp, ActiveCampaign, and Zapier.
• Advanced skills in A/B testing, audience segmentation, funnel optimization, and campaign performance analysis.
• Experience in managing digital marketing budgets with a focus on ROI-driven strategies and cost optimization.
• 2+ years of team leadership experience, with the ability to mentor, guide, and manage digital marketing teams.
• Demonstrated success in running eCommerce campaigns using Shopify, WooCommerce, and Magento, including product ads and cart abandonment strategies.
• Familiar with website platforms such as WordPress and Webflow, with working knowledge of HTML/CSS for basic customization and troubleshooting.
• Experienced in using productivity and collaboration tools like Trello, Notion, Asana, Slack, and Google Workspace.
• Google Ads and Meta Blueprint certifications are a plus.
• Strong communication, reporting, and stakeholder presentation skills.
• Open to performing additional tasks assigned by management and adapting to dynamic business needs.

Education/Qualification:

Graduation in Marketing, IT or any relevant field with 5-10 years experience including 2 year solid experience in leading the digital marketing team